Diversity essays

Decent variety articles Decent variety is about the distinction among individuals that make a domain that supports and regards the estimations of its workers, subsequently augmenting the capability all things considered. All together for an association to help decent variety, it more likely than not submitted pioneers that are eager to teach and train their representatives on the various parts of assorted variety, and how decent variety can improve the general execution of the association. Everybody on this planet is exceptional, and can contribute something to the vision of an association. With decent variety comes contrasts, and with contrasts come the potential for issues seeing someone. Understanding individual differences...are critical in todays associations. (Schermerhorn, 2003) Age assorted variety influences authoritative conduct, since it can bring down confidence and generally speaking creation of an association. Numerous more established (50+) matured workers, feel they are priceless, and have encountered some type of segregation because of their age. Associations may feel that more seasoned representatives may need forward-thinking aptitudes (for example PC abilities). In truth, there are extraordinary prizes in having more seasoned representatives. More seasoned representatives have work related understanding, and have created powerful hard working attitudes that more youthful workers need. They are less inclined to be late, and are more averse to leave their place of employment. Thusly, this causes an associations to have a lower turn over rate and reliable administrations. It is similarly essential to have youthful specialists particularly in an association where greater part of the worker are more established. Some association see youngsters as temperamental. In this manner, the associations will in general avoid utilizing more youthful individuals. Youngsters are critical to have as a major aspect of an associations workforce to guarantee the eventual fate of that association. Having a workforce that is blended in with various ages, foundation, experience, and qualities can enable that association to identify with it network. Age decent variety implies employin... <! Decent variety expositions Decent variety is the contrasts between individuals, the characteristics, highlights, aptitudes, and gifts that make us people one of a kind and recognize us from each other. It gives our lives assortment, offers gatherings of individuals with a wide scope of aptitudes and information, and encourages the learning of an arrangement of information from others. Lamentably, assorted variety likewise carries with it hostility, ill will, scorn, abhorring, and segregation towards others due to their disparities. A case of how decent variety gives assortment is my symphony. There are a wide range of instruments, each with its own particular sound that adds to the general sound of the symphony. Without these various instruments, the gathering would not sound as great. Be that as it may, when all the extraordinary, assorted instruments are assembled, the symphony sounds awesome. My US History 1 class delineates how decent variety presents a gathering with an expansive scope of aptitudes and information, and furthermore how it licenses one to take in a grouping of information from others. In my group there are individuals who partake in and appreciate ball, football, wrestling, paintball, drawing, rock climbing, photography, Buddhism, swimming, moving, and so forth. This gives the whole gathering a broad scope of aptitudes and information. It additionally permits someone inspired by Buddhism to pick up information about this religion and its practices from an individual from the class, for examp le. The effects of assorted variety are not positive constantly. For instance, my dad says, When I was a young person in secondary school, my colleagues and I used to ridicule this one child all the time since he was keen on and educated about things that nobody else thought about (Wang). This statement shows how someone can be the object of abhorring and separation due to their assorted variety to their greatest advantage, highlights, or characteristics. ... <!

Love and a Roller Coaster Essay Example for Free

Love and a Roller Coaster Essay Being enamored is a great deal like being on a crazy ride, it is terrifying, exciting, and can once in a while be agonizing. It’s the sentiment of fervor going up the principal slope; learning things about one another. Realizing what makes them grin, their feelings of dread, or what keeps them wakeful around evening time. It’s the torment of your first battle, not knowing whether you’ll endure. A similar sort of torment you get being whipped around a sharp turn, or the lap bar delving into your gut as you move down a slope. There’s a particular distinction between the two however, on an exciting ride you can generally observe what’s ahead. Love is between two individuals, two mind waves, and two totally separate individuals. Who knows where you are going to end, or if the ride will reach a stand-still before you hop. With affection there is no set worth, no confirmation, or any set in stone turns. There is both dread and hazard, you may get injured, and you may not appreciate it however you put yourself at risk for another person. You decided to place your heart in the hands of something, another person. At long last the ride was as yet justified, despite all the trouble, you mastered something en route. Regardless of whether you feel satisfaction, or torment you got the hang of something. Riding a crazy ride again and again loses its energy, yet with being infatuated there is consistently another slope in transit. There is continually something to be energized over, from simply observing them once more, to meeting their family and realizing where they grew up. At the point when you love someone you experience a full scope of emotions, for example, outrage, tranquility and irritation, envy or satisfaction. You experience issues of controlling these emotions, since you comprehend that you are relying upon the individual you love. You comprehend that you are not only one individual, you are two in general.

Diet for a new American Movie Review Example | Topics and Well Written Essays - 250 words

Diet for another American - Movie Review Example Unfeeling treatment of creatures stuns the watcher bringing up an amazing issue that should a man do all such shocking acts just to fill the stomach? My sincere belief is, this is an extraordinary film. I have consistently been for vegan diet and this film by the logical treatment of the subject, has additionally combined my represent veggie lover diet. This is an eye opener for the creature adoring individuals and the wellbeing cognizant ones. I accept that America needs to do genuine reexamining about the eating regimen of its kin and disclose to them the right situation through print and electronic media. Enactment should be authorized for the assurance of the creatures. Pigs, steers and chicken are brought up in horrendous conditions and the whole procedure of meat creation in uncaring. Pretty much, it is currently a conceded truth that meat eating messes coronary up and hurts the body and condition by eating creature protein in enormous amounts. I am a veggie lover and based on raw numbers enunciated in the film I do trust that it will prompt change among the watchers and they will truly consider exchanging over to vegetarian way of life. Truly, this film is the triumph for veggie lovers and the time isn't far-removed when vegan food will be the lifestyle for the whole mankind. That will be an incredible alleviation to the enduring of the feathered creatures and

8 Best Fonts to Use on a Resume

There are so many things that job hunters think about when it comes to their resume. These are usually the obvious things, such as making sure they've listed all their previous jobs and any suitable skills or experience that they might have. Anything that's going to set them apart from other applicants will no doubt go straight on the resume. However, there is one part of a resume that not too many people think about: the font. Related: How to make a resume employers will notice Even though you might not realize it, the font you use on your resume will give the reader an insight into the type of employee you are. For instance, using a fairly childish font could really put someone off inviting you in for an interview. Ideally, you need to go with a font that's professional, clear and easy to read. When there isn't much difference between the top candidates for a job, an employer might make their final decision based on smaller details, such as a resume's font choices. Are you ready to think about the best fonts to use on your resume? Here are some of our favorites. Serif fonts A serif font is one that features small strokes and extra features on the letters. In some cases, these are known as Roman fonts. Here are a few of the best serif fonts to use on your resume. Garamond Do you prefer an old-style or more traditional font? If so, then you might want to choose Garamond for your resume. The font is named after a famous 16th-century French typeface designer called Claude Garamont. Many people working on their academic resumes tend to go for this style as it looks sophisticated. Cambria Another serif font, Cambria is very popular — and there's a good chance you've already heard of this one. It features on Microsoft Word, so you might already be using this for your resume without even realizing it. It was designed in 2004, and since then, it has only been gaining in popularity thanks to its clear letters that are always easy to read (even when printed very small). Even though this font isn't all that old, it's still considered to be quite traditional and is favored by older job applicants who are applying for mature roles that demand a lot of experience. Didot If you're applying for a role in the creative industry, then you will no doubt want to go for a font that is both easy to read but also shows off your personality and creative flair. Didot is just the typeface for you. This font's debut was a long time coming, as it was developed between 1784 and 1811. Once perfected, though, it became a staple with creative brands, individuals and organizations. One thing to bear in mind, though, is that this might not be the best font choice if you're going to print it out small, as some of the serifs might not be all that visible. Georgia One final serif font that you might want to consider is Georgia. This is another very traditional font, and many people like to use it as an alternative to the overused Times New Roman. Georgia is really spacious and readable, so it will certainly help a recruiter skim through your resume. Sans-serif fonts If you would rather not use a font that features unnecessary flourishes, then you might prefer these sans-serif ones. They don't feature any extra features at the end of the letter strokes, which makes them a popular choice for digital job-seekers & hiring managers. Arial A font that you most likely have already heard of and used is Arial. The lines in all of the letters are always clean whenever you use Arial. This will make your resume look very readable indeed, and there won't be an issue whether someone is reading it on-screen or on paper. One thing to bear in mind, though, is that it's very widely used. In fact, some people think that it's a boring font choice because of how widespread it is these days. Calibri Calibri is, once again, another very popular font that you might have already used in various Word docs. In fact, this font is so common that it has now replaced Times New Roman as Microsoft Word's default font. It is one of the most easy-to-read sans-serif fonts, so your words will be very clear to anyone who scans your resume. It looks great on computer screens and will also look very attractive when printed out. Helvetica Helvetica is a font that is quite well-respected in the design world. It's regarded as a very contemporary font, and it's one that many typographers & designers choose for their own work. In fact, you might be able to spot it in a few big-name brand logos. (For example, it features in the Lufthansa and Panasonic branding.) As it is widely regarded as a professional design font, it would be a good choice for your creative resume. Trebuchet MS If you know that your resume won't be printed out after you email it to the recruiter, then you could always go with Trebuchet MS. This font was specifically designed to look great on a computer screen. It looks very modern, and some people say that it has a nice texture to it. It's a great option if you want a font that's clean and will give your resume a modern edge. Key takeaway Did you realize there were so many excellent, readable fonts to choose from for your resume? This is only the tip of the iceberg. Now that you know some of the best fonts to use, your design choices can really make a difference in your next job application. Now that you know how to make a resume, you can customize & print your own. Pick out a free template to get started.

Innovative Solutions Free Essay Example, 1750 words

Specially mentioning, the use of digital technologies may also act as an effective technological solution, facilitating NHS to offer complete as well as inclusive medical imaging services to its client base. Lundstrom, H. et al. (2014). An applied model for implementation of innovative IT-solutions for telehealth into the healthcare system. Uppsala University, 1-24. This article deals with the new technologies, which changes with the lifestyle of every individual as well as healthcare area. The changes in healthcare area are beneficial for the doctor for proper treatment. It also deals with a model, which helps the healthcare system through the innovative solutions, which has been created by PANDA (Parkinson’s Digital Assessment). This article also deals with the five phases of the model and the fundamental frameworks. This model is used for current as well as future applications in technologies and healthcare area. The reason to select this article is that it involves technology terms, which is helpful in innovating new ideas. PANDA can be duly considered as one of the other technological solutions for NHS, as this might help the company in creating various IT related solutions as per the case scenario provided. We will write a custom essay sample on Innovative Solutions or any topic specifically for you Only $17.96 $11.86/pageorder now Mishra, P. et al. (2013). Creativity, Self-Directed Learning and the Architecture of Technology Rich Environments. Michigan State University, 57, (1), 10-13. This article deals with the imagination, learning process as well as planning of technology for developing the environments. The article focuses on the design of new environment as well as technology for the learning process of the students. It also focuses on the availability of learning opportunities for the student who have knowledge about internet and have several experiences. This article also deals with the impact of learning environment on the students to encourage them towards self-directed learning. The reason to select this article is that it is relevant to the topic and through learning process; it is possible to gain the knowledge about new idea as well as technology. In accordance with the case scenario provided, the above discussed aspect can be related to NHS in the context of making effective planning towards the future development of its varied services. Perera, C. et al. (2014). Sensing as a Service Model for Smart Cities Supported by Internet of Things. Transactions on Emerging Telecommunications Technologies, 1-12. This article deals with the issues faced by the city due to the increase population.

Zappos - 2059 Words

Delivering Happiness Final Paper 8/22/2012 Zappos, an online retailer, is proving that an unfamiliar approach to business can also help grow revenue. Zappos revenue grew from $1.6 million in 2000 to $1.64 billion in 2010. How can a company focused on happiness be successful? Zappos corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. Zappos focus on stakeholder happiness contributed to its success. Tony Hseih in his book Delivering Happiness says, â€Å"It’s a brand about happiness, whether to customers or employees or even vendors† (Delivering Happiness) In 2000, entrepreneur Tony Hsieh became the company’s CEO. Hsieh was 26 at the time and surprisingly was not sold on the†¦show more content†¦As the world and business tends to evolve, now more rapidly then ever, the company is able to stay ahead by driving the change and evolving faster then the competition. Changing and service are not the only keys to success as the third core valu e is to â€Å"create fun and a little weirdness†. This is another driving force that Zappo possesses that differentiates itself from other companies. The company culture embraces fun and humor. Zappos strives to have a unique and memorable personality. There company culture is what makes it successful, and they believe that embracing their diversity and each person’s individuality will help with creativity. Through this culture a positive result has been the support of people to â€Å"think outside the box†. When you are combining weirdness and having a little fun at work, it is a win- win for everyone. Employees are more engaged in the work that they do, and the company as a whole becomes more innovative. Zappos is a risk taking organization where making mistakes is encouraged. You do not hear that too often, as we discussed in class mistakes are frown upon, at Apple the employees are sometimes beaten! At Zappos, call center workers are prompted to try new thin gs to delight customers. Managers are asked to take their team members out of the office as a way to get them to think about their jobs differently and create stronger bonds. There main goal is to beShow MoreRelatedZappos5472 Words   |  22 Pages University of New Mexico http://danielsethics.mgt.unm.edu   Zappos: Delivering Happiness to Stakeholders INTRODUCTION Can a company focused on happiness be successful? Zappos, an online retailer, is proving that it can. The company’s revenue grew from $1.6 million in 2000 to $1.64 billion in 2010. Tony Hsieh, Zappos’ CEO says, â€Å"It’s a brand about happiness, whether to customers or employees or even vendors.† Zappos’ zany corporate culture and focus on customer satisfaction has madeRead MoreZappos2964 Words   |  12 PagesZappos | Strategic marketing Assignment 2 Develop marketing strategy | | Tutor name: Bronwyn HIGGSTutorial Time: Wednesday 10am-11amTeam member:Geyang Chen (355513) | Xiaofei Meng(387415) | Sitong Liu (387468) | | | Contents 1.0 Executive Summary 2 2.0 Marketing Objectives 2 3.0 High-level Strategic Alternatives 3 4.0 Marketing mix strategies 5 4Read MoreZappos2233 Words   |  9 Pagesshopping experience. The Zappos family currently staffs over 2,050 people. Their fulfillment center stocks more than 3 million shoes from over 1,136 brands, and it is complemented by a 24/7 customer service center located at the headquarters in Henderson, Nevada. Zappos offers free shipping on both orders and returns and a 365-day return policy. Clearly, their customer-first approach is working, since 75% of their customers are repeat buyers. Zappos’s Background In 1999, Zappos founder Nick SwinmurnRead MoreZappos612 Words   |  3 PagesManagement Zappos Case Study 1. Draw and describe the customer benefit package that Zappos provides. The customer benefit package the Zappos Company provides to their customers is the â€Å"Wow Delivery Service† this type of customer service adds taste to consumer satisfaction, particularly when it comes to buying Zappos products online ( Buur, J., T. Binder, et al. 2000). Delivery service was designed to ensure that consumer purchases were appreciated. One service that Zappos provides toRead MoreZappos755 Words   |  4 Pages1. The original business model for Zappos was the drop ship model which is being the middle man (Brady, 2010). The easiest way to think about a drop ship business model is to think about your own retail web based or mail order business. In many ways they work the same. An order with payment comes in, is processed and then shipped to the purchaser. In both your retail environment and in the drop ship environment, the person receiving the package is your customer. The only difference to the customerRead MoreZappos, The Chief Culture Officer Of Zappo s1128 Words   |  5 PagesZappos is an online shoe and clothing shop website, and the company is famous for its happy working environment and culture building in the business world. According to Jon Wolske (2014), the Chief Culture Officer of Zappos, stated that the reason why Zappos found culture so important is that more people kept ask how take their own approach to culture while the number of employees and customers increased quickly. Furthermore, the approach to culture helps Zappos drive the brand and service. AccordingRead MoreZappos Swot2308 Words   |  10 Pagesin online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. Zappos’ company culture delivers happiness. Zappos’ CEO says, â€Å"It’s a brand about happiness, whether to customers or employees or even vendors.† Zappos’ zany corporate culture and focus on customer sat isfaction has made it both successful and a model for other companies. In 2010, Amazon bought the company for $1.2 billion. AlthoughRead MoreZappos Delivering2198 Words   |  9 PagesCase Study 3: Zappos: Delivering Customer Satisfaction Ruby Holmes Strayer University Ethics and Advocacy for Human Resource Professional (HRM 522) June 7, 2015 Dr. Leslie Wills Case Study 3: Zappos: Delivering Customer Satisfaction 1. [Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Zappos was able to capture the uniqueness of talented individuals by cultivating a craving to welcome an enhanceRead MoreZappos Objectives978 Words   |  4 Pagesto meet the goals and objectives established by the company. Employees always have in their mind that the customer is first, no matter what. Works Cited O Brien, Jeffrey M. Zappos Knows How To Kick It. (Cover Story). Fortune 159.2 (2009): 54-60. Business Source Complete. Web. 26 Feb. 2013. Richards, Dick. At Zappos, Culture Pays. Strategy Business. Booz Company, 24 Aug 2010. Web. 26 Feb 2013. . Read MoreZappos Case Study751 Words   |  4 PagesQ1. Why would Zappos benefit from the implementation of a CRM system? Zappos would benefit from the implementation of a CRM system, because their customers are already at the heart of their business. They encourage their customers to have direct communication and interaction with the call center agents, averaging 5,000 calls a day. †Customer relationship management (CRM) is a means of managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention

Joyce Travelbee Nursing Theory Biography

Question: Discuss about theJoyce Travelbee for Biography. Answer: Joyce Travelbee was an American psychiatric nurse born in 1926, and she is known for her work as a nursing theorist. In 1956, Joyce completed her Bachelor of Science in Nursing degree from Louisiana State University, and in 1959 she earned a Master of Science Degree in Nursing from Yale University (Petiprin, 2016). At the age of 47, Joyce enrolled for her doctoral program in Florida in 1973, but she never lived to finish it as she passed on later that year after a brief sickness (Southern Luzon State University - College of Allied Medicine , 2008). While taking her bachelors degree, in 1952, she served as an instructor at Depaul Hospital Affiliate School in New Orleans. In this capacity, she primarily focused on psychiatric nursing. Other institutions in which Joyce taught psychiatric nursing included the University of Mississippi, New York University, and Charity Hospital School of Nursing of Louisiana State University (Delph, 2011). She began publish nursing journals and articles in 1963. Later on, she developed the Human-to-Human Relationship Model of Nursing, which she presented in her 1961 book entitled Interpersonal Aspects of Nursing (Alligood, 2014). The model was based on her belief that the profession called for a humanistic revolution and that compassion ought to be central to nursing. This conclusion was derived from her claim that the institutions she had worked had lacked compassion (Travelbee, 1966). In 1969, she authored her second book known as Intervention in Psychiatric Nursing: A One-To-One Relationship. As from 1970, till the time of her death, Travelbee served as theProject Director of Graduate Education at Louisiana State University School of Nursing (Petiprin, 2016). The theory she developed has lived on regardless of her premature death. The theory still influences the nursing profession, healthcare and the hospice movement as a whole. References Alligood, M. R. (2014). Nursing Theorists and Their Work. Philadelphia: Elsevier Health Sciences. Delph, C. B. (2011). Joyce Travelbee: Human-to-Human Relationship Model. Tennessee: East Tennessee State University. Petiprin, A. (2016). Joyce Travelbee - Nursing Theorist. Retrieved from Nursing Theory: https://www.nursing-theory.org/nursing-theorists/Joyce-Travelbee.php Southern Luzon State University - College of Allied Medicine . (2008, september 4). JOYCE TRAVELBEE (Human-to-Human Relationship Model ). Retrieved from SLSU-COAM: https://slsu-coam.blogspot.co.ke/2008/09/joyce-travelbee-human-to-human.html Travelbee, J. (1966). Interpersonal Aspects of Nursing. F.A. Davis: Philadelphia.

Thomas Mores Utopia Essay Example

Thomas Mores Utopia Paper Utopia Utopia, written by Sir Thomas More, is a description of a seemingly perfect society in contrast to a time and place where the wealthy were extravagant and the poor were worse than poor. England, during More’s time, (which was 1478 to 1535) was a place where the rich got richer and the poor got poorer. The Enclosure Movement that began to rise dramatically in the 1400s under England’s first Tudor king, Henry VII, had created an enormous gap between the wealthy and the poor. The vast majority of people were homeless and poverty stricken, because arable farming had decreased on huge amounts of traditional farm land and which was the only way of survival for the peasants. Vagabonds were imprisoned and thieves were hanged by the thousands. During the reign of Henry VIII, there were at least 72,000 thieves hanged (p. 15). The rich and powerful raised sheep, exported the wool for cash and became richer. In Utopia, More depicted a clear epitome of this time and, indirectly criticized England’s socioeconomical policies through a character created in the book, while reflecting his own humanistic beliefs concerning those policies. More’s, Utopia, or â€Å"perfect society,† is actually a creation of totalitarianism. However, totalitarianism, according to life in England during the Henry VIII reign, for the poor, would have been a much better life instead of one where politics, religion, and greed actually reduced the less fortunate to less than slaves. We will write a custom essay sample on Thomas Mores Utopia specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Thomas Mores Utopia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Thomas Mores Utopia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Book I of Utopia, More described the consequences of the Enclosure Move-ment and England’s wars that created vagabonds and thieves. Speaking of the â€Å"nobility, gentry and holy men†(p. 18), More wrote that these social classes not only lived in â€Å"idleness and luxury while doing society no good†(p. 18), but, they also directly injured the peasants by enclosing land for pasture, thus, destroying homes and towns (p. 18). Furthermore, because of landowners’ greed, the former workers of the land had no where to go and became idle and were â€Å"jailed as idle vagrants† (p. 19). This enclosing has led to sharply rising food prices in many districts . . . so great numbers are forced from work to idle-ness,† wrote More. Vagrants were imprisoned, although, they were a creation of the rich and powerful, as were the soldiers who were disabled from England’s wars. Hunger stimulated thievery in the former farmers, as well as the disabled s oldiers who went back home to an England that did not support their soldiers after fighting her wars. More wrote, â€Å"it would be much better to enable every man to earn his own living, instead of being driven to the awful necessity of stealing and then dying for it† (p. 16). However, in Utopia, as More wrote, no one was hungry and everybody worked. Slothfulness was not tolerated and there was a job for everyone and everyone had to work. Agriculture was the primary occupation for need and not greed and men, as well as, women worked on the farms. Outside of the farm work, everyone learned a trade. Everyone only worked six hours a day, but because everyone had to work, their working hours provided â€Å"not only enough, but more than enough of the necessities and even conveniences of life†(p. 51). But, everyone was equal. There were no rich and poor and everyone all had the same food, clothing and housing. Private property did not exist. Utopians believed that human life was more valuable than owning material possessions. Practicality and reasoning are fundamentals that More used in his description of Utopian society. Political, religious and social structures are all practical and have a reasoning that are best beneficial to all Utopians. In the political aspect, Utopia was democratic. Any rules or laws made were for the exclusive welfare of all Utopians. Money did not exist and therefore those in government positions could not maintain or acquire power from financial superiority. Their constitution’s main goal was that â€Å"all citizens should be free to withdraw as much time as possible from the service of the body and devote themselves to the freedom and culture of the mind,† and this is where they thought the â€Å"happiness of life† existed (53). The Utopian religion that More depicted was tolerant. It was mandatory for the Utopians to accept three principles that included the belief that all human souls are immortal; humans are born for happiness by God’s grace; and, after death, there will be punishments or rewards according to vice or virtue (p. 6). One of the Utopians’ strictest rules was that no one should suffer concerning their religion and a person who fought about religion was deported or put into slavery (p. 94). Religion was based on reason and nature. â€Å"Virtue,† according to the Utopians, is defined â€Å"as living according to nature, â€Å" and â€Å"when an individual obeys the dictates of r eason in choosing one thing and avoiding another, he is following nature (p. 67). The Utopians believed it especially commendable and virtuous to help other beings in a humanistic manner than to take joy in others miseries (p. 7). The Utopian society that Thomas More created was seemingly a perfect society as an alternative to his sixteenth century world in England. Whether by nature or nurture that the Utopians would have become accustomed to the â€Å"totalitarian† ways of life, giving up their freedom for a guaranteed full stomach, a home and a life where pride and greed had no place to develop, would have been far better than the miseries of the homeless and poverty stricken in More’s real world. More’s world, where politics and religion, intertwined with ambition and power, stimulated wealthy nobles and aristocracy no matter the miseries of those they used to acquire their wealth and power. Power, such as that sought by Henry VIII in his Act of Supremacy that More refused to agree to and cost him his head. Before his beheading, Sir Thomas More did create in his Utopia, a practical and reasonable society. A perfect one is questionable. On one hand a communistic structure guaranteed that the Utopians would all be fed and have their needs, although, everyone was forced to work and would never acquire more than any other for their hard work. On the other hand, because education, religion, morals, private life and even pleasure was all controlled by the Utopian governing officials, the practical and reasonable society was a totalitarian society. The poor and miserable of England in the sixteenth century would probably have been better off in the Utopian world, although liberty was absent from the â€Å"perfect† society. I have read my paper and I did not cheat.

Franklin Delano Roosevelt

"A date that will live in infamy," (Snyder 33) was what President Franklin Delano Roosevelt called December 7, 1941. It was a calm Sunday morning at Pearl Harbor on the island of Oahu. Then two U.S. soldiers saw an oscilloscope signal on their mobile radars. They immediately called this in to their commanding officer but he told them to ignore it because the base was expecting a squadron of friendly B-17's to be coming from the mainland. Thirty minutes later the first bomb fell and almost killed a courier boy who was trying to deliver a message to Pearl Harbor Naval Base that the Japanese Imperial Navy was going to attack them. The Japanese bombers caught the base by surprise due to the Americans' tradition of not working on Sunday's. As the bombs fell, so did all the chances of the United States not joining the Allies in the second world war that was raging in Europe and the western Pacific. Up to that point the U.S. had just been supporting the Allies but they weren't technically at All throughout the first two years of the war, President Roosevelt focused on making life difficult for the Japanese. One way he did this was by creating various policies that would deter the Axis powers from being able to maintain the needs necessary to wage war on the Allies. One of these policies was the American financial and economic embargo, which supported China in its fight against Japan. It also, somewhat, forced neutral countries to side with the U.S. because it threatened that if any country would aid one of the Axis countries then that country would no longer be given aid packages from the United States. A second policy imposed by Roosevelt was the "moral embargo" of July 1938. This banned neutral countries from exporting planes and equipment to countries who engaged in the bombing of civilians. This made the U.S. look like the good guys because they were prote...

Littleton Manufacturing Case Study group paper Term

Littleton Manufacturing Case Study group - Term Paper Example These transformations alongside growing rivalry in the market had crucial impact on Littleton manufacturing via Brooks industries declining financial performance. In order to articulate the issue, the management of Littleton manufacturing was worried with articulating the underlying challenges that affected the corporation. The corporation after a series of boardroom talks reached a decision that was aimed at computing a human resources process improvement team-PIT, to underline the issues and second a curative course of action (Whiteside, 1994). Problems identified and their symptoms Grievances at distinct levels of the corporations firm surfaced over the concern of bad institutional communication at the company. With this as a manifestation of the institutional bottlenecks at the corporation, the management of the company sought help from students at an adjacent institution to examine the institutional communication at Littleton. The PIT panel gathered the outcome from the students and carried out an in-house scrutiny that established six essential problem areas that the corporation was to deal with. The first problem established was the deficiency of institutional concord at Littleton. The evident deficiency of institutional concord was perceived through the anxiety displayed by the employee who held to the fact that the production side got ignored over the newer ingredients side. The components side had newer technology and machines whilst the production side had obsolete and redundant machines that needed regular servicing even they never got replaced. The employees also cited the strict working environment in the production side of the firm in contrast to the ingredients side. The employees perceived the management of the components side as overly strict where that of the components side seems elastic and at ease. The employees cited the fact that the two sides of the firm seemed to have distinct management techniques (Whiteside, 1994). The second problem was pitiable view of the monitor’s duty. All levels of the plant got worried about the duty of the supervisors. The directors felt tangential, underappreciated and overworked. The directors had an incredible amount of paperwork, and this restricted the amount of time they had to cover up their levels. This, they supposed, amounted to laxity amid various employees who understood when the directors would come to the level to monitor them. The directors felt nonessential when it came to decision making. They supposed they just got from their seniors when it came to the process of decision making and got criticized when such decisions failed to deliver their expectations. The controllers were as well on morale because of the little support and resources they received from the senior managers. They supposed the senior directors never would support then if they embarked on their own decisions (Whiteside, 1994). The deficiency of uniformity in the enforcement of policies and measur es inside the distinct sides of the plant also got mentioned as a problem at Littleton. Grievances came up from the employees about the disparities inside the department and sides at the firm when imposing policies and measures. Proof of this occurred when the employees protested that various managers in the components side offered longer breaks in contrast to other managers in other departments. In the

FOREIGN MARKET ENTRY AND DIVERSIFICATION Essay Example | Topics and Well Written Essays - 1250 words

FOREIGN MARKET ENTRY AND DIVERSIFICATION - Essay Example eting strategy that was ‘local skilled distributors’ oriented and focused advertisement to promote among specific segments of consumers such as attractive women consumers of beer yielded impressive results. In the present market condition when most of western economies are under recession the best business strategy is to expand to Asian markets such as India not ridden by recession and where there is large scope of beer business. Quick entry into North 45 percent of the global beer market is controlled by North America and Europe. Both the countries are facing acute recession that dragged the beer market share to a lower level. West European market has been declining since 2006 and has no hope to lift up in 2010 also. East European market which was growth oriented till last year is on the verge of declination. The emerging markets in Asia and Latin America are the only hope to enable the beer industry to provide scope of growth in future. Asia, which has the prospect to command one third of the global market sale is likely to have 5% growth rate on account of the aggressive use of beer by Chinese people. If Latin American consumption of beer is added to that of Asia’s the growth rate in sale of beer is likely to lift up to 8.3%. Sales volumes increased 3 per cent in 2008 and likely growth of 4 per cent increase in Brazil will support this rise. This is the strongest growing market today. For last five years the beer market has been growing differently in different regions World: 5.7%, Asia: 8.3%, East Europe: 7.8%, Central & South America: 6.3%, Africa 6%. Global beer market is gradually growing and alcohol market is falling The share of beer market which was about 44% in 2002 has increased to about 55% by 2009. Over the past five years, the beer industry has made a trend towards consuming expensive beers. In markets such as North America and Western Europe, premium beer’s share of total sales is already well above the global average In emerging markets,

Cowgirl Chocolates Case Essay Example for Free

Cowgirl Chocolates Case Essay 1. Synopsis The case of Cowgirl Chocolates is about a small chocolate producer, Cowgirl Chocolates, and the businesses owner/artist Marilyn Lysohir dilemma with how and why her business venture wasn’t profitable. Marilyn expresses her love for making award winning hot and spicy chocolates. She also discusses her hold up on different products, their packaging, and her disliking of using distributors. Marilyn doesn’t know why she isn’t making a profit, and the problem isn’t with her chocolates, it’s her lack of trust for others and her impulsiveness on making the company more of an art than a chocolate company. 2. SWOT Analysis Strengths * Award-winning chocolates (p.66) * Variety of Chocolates, and other sweets (p.67) * Her and her husband Ross’ artistic ability (p.66) * Cowgirl Chocolates ad (p.66) Weaknesses * Distribution (p.72 p.77) * Packaging (p.71) * Cowgirl Chocolates outlets and vendors (p.73) * Lack of knowledge analyzing financial reports (p. 76) * Give-a-ways and a surplus in inventory (p. 75-76) Opportunities * Chile Pepper Magazine (p.66) * Holiday customer promotion deals (p 68 p.76) * Military PX stores (p.71) * Local favorite (p. 72) Threats * Seattle Chocolates * Customer demand * Cowgirl Chocolate Ad * Distributor and Packager’s fees (p.72-74) * Low sales in certain cities (Seattle and San Francisco) (p.73) 3. Overcoming weaknesses with strengths Page 77 exhibit 4 puts Cowgirl Chocolate’s financial problems on display. The company’s expenses were $31,423 for cost of sales, and an additional $53,447 for total expenses out weighs the company’s low revenue, which stood at $30,046 for the year 2000. Exhibit 5 on page 78 also illustrates that Cowgirl is negative $5,051.15 in net profit after taxes. I feel that an easy way to cut some company expenses would to not travel to as many trade shows. I understand Cowgirl is trying to spread the word about their trophy chocolates, but there are other means in publicizing and advertising that are cheaper. Cowgirl spent $5,786 for travel, which includes airfare, lodging, meals, and gas. They also spent an additional $6,423 on trade shows, which includes give-a-ways. I know that trade shows are very important and needed for candy companies, but having two artist collaborate on designing the chocolates along with two award-winning products should showcase the brands credibility. That being said, if you know you have something good and your not making money on it, stop spending on unneeded expenses.

Notes on the Blank Verse of Christopher Marlowe :: English Literature

Notes on the Blank Verse of Christopher Marlowe "Marloe was stabd with a dagger, and dyed swearing" A MORE friendly critic, Mr. A. C. Swinburne, observes of this poet that "the father of English tragedy and the creator of English blank verse was therefore also the teacher and the guide of Shakespeare." In this sentence there are two misleading assumptions and two misleading conclusions. Kyd has as good a title to the first honour as Marlowe; Surrey has a better title to the second; and Shakespeare was not taught or guided by one of his predecessors or contemporaries alone. The less questionable judgment is, that Marlowe exercised a strong influence over later drama, though not himself as great a dramatist as Kyd; that he introduced several new tones into blank verse, and commenced the dissociative process which drew it farther and farther away from the rhythms of rhymed verse; and that when Shakespeare borrowed from him, which was pretty often at the beginning, Shakespeare either made something inferior or something different. 1 The comparative study of English versification at various periods is a large tract of unwritten history. To make a study of blank verse alone, would be to elicit some curious conclusions. It would show, I believe, that blank verse within Shakespeare's lifetime was more highly developed, that it became the vehicle of more varied and more intense art-emotions than it has ever conveyed since; and that after the erection of the Chinese Wall of Milton, blank verse has suffered not only arrest but retrogression. That the blank verse of Tennyson, for example, a consummate master of this form in certain applications, is cruder (not "rougher" or less perfect in technique) than that of half a dozen contemporaries of Shakespeare; cruder, because less capable of expressing complicated, subtle, and surprising emotions. 2 Every writer who has written any blank verse worth saving has produced particular tones which his verse and no other's is capable of rendering; and we should keep this in mind when we talk about "influences" and "indebtedness." Shakespeare is "universal" (if you like) because he has more of these tones than anyone else; but they are all out of the one man; one man cannot be more than one man; there might have been six Shakespeares at once without conflicting frontiers; and to say that Shakespeare expressed nearly all human emotions, implying that he left very little for anyone else, is a radical misunderstanding of art and the artist-a misunderstanding which, even when explicitly rejected, may lead to our neglecting the effort of attention necessary to discover the specific properties of the verse of Shakespeare's contemporaries.

Marketing and Refrigerators

MARKETING PROJECT BIMM(PGDM-A) GROUP MEMBERS: * BHOOMIKA JOSHI * HIRAL SAVLA * PRIYANKA VARDANI * SWATI DIXIT * SHRUTI SANCHETI * SNEHA UPADHAYA * RUMPA SARKAR INDIAN REFRIGERATOR INDUSTRY (MARKET ANALYSIS) Refrigerator market in India Refrigerators have been manufactured in India since 1950s. Till the 1980s players like Godrej , Kelvinator , Allwyn & Voltas controlled almost 90% of the market. Earlier the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation & licensing. The situation changed after the liberalization of the Indian economy in the early 1990s.The government removed all restrictions and now there is no restriction on foreign investments and licences are no longer required. Post-liberalization , a number of foreign companies entered the market and many domestic players also diversified into refrigerators. BPL & VIDEOCON who already had a presence in the consumer electronics market leveraged their strengths to en ter the durables sector. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3. 3million units in 2004/05 to 4. million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years. The present scenario in India is that refrigerators have the most aspirational value after televisions. This shows that the growth rate of refrigerator is high. Today refrigerators are being manufactured in two basic designs which are: a) Direct Cool Refrigerator b) Frost Free Refrigerator In these two designs of refrigerators, the direct cool design market is much more than the expensive frost-free models.Although the growth is marginal in the direct cool models, the major factor for its growth is the availability of low priced models. Indian refrigerator market is valued at Rs 4000 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs. 20,000-25,000 crore in India. Its market is growing at the rate of 7-8% annually. MAJOR BRANDS OF REFRIGERATORS IN INDIA: * Akai Refrigerators| * Allwyn Refrigerators| * BPL Refrigerators| * Daewoo Refrigerators| * Electrolux Refrigerators| * Frigidaire Refrigerators| * GE Refrigerators| * Godrej Refrigerators| Hitachi Refrigerators| * Kelvinator Refrigerators| * LG Refrigerators| Whirlpool Refrigerators| * Samsung Refrigerators| Sharp Refrigerators| * Siemens Refrigerators| * Videocon Refrigerators| * Voltas Refrigerators| * | SWOT analysis for Indian Refrigerator Industry Strengths: 1. Presence of established distribution networks in both urban and rural areas 2. Presence of well-known brands 3. In recent years, organized sector has increased its share in the market vis a vis the unorganized sector. Weaknesses 1. Demand is seasonal and is high during festive seasonal 2.Demand is dependent on good monsoons 3. Poor government spending on infrastructure 4. Low purchasing power of consumers Opportunities : 1. In India, the penetration level of white goods is lower as compared to other developing countries. 2. Unexploited rural market 3. Rapid urbanization 4. Increase in income levels, i. e. increase in purchasing power of consumers 5. Easy availability of finance Threats: 1. Higher import duties on raw materials imposed in the Budget 2007-08 2. Cheap imports from Singapore, China and other Asian countries COMPETITIVE FORCES IN INDIAN REFRIGERATOR INDUSTRY:The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Refrigerators constitute the second largest product segment within the Indian consumer durables sectors in Ind ia. On the basis of Michael Porter’s five forces model an industry faces the following competitive forces: Diagram of Porter's 5 Forces | SUPPLIER POWER Supplier concentration Importance of volume to supplierDifferentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry|   | BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy Economies of scale Capital requirements Brand identity Switching costs Access to distribution Expected retaliation Proprietary products| | THREAT OF SUBSTITUTES -Switching costs -Buyer inclination to substitute -Price-performance trade-off of substitutes| | BUYER POWER Bargaining leverageBuyer volume Buyer information Brand identity Price sensitivity Threat of backward integration Product differentiation Buyer concentration vs. indusry. Substitutes a vailable Buyers' incentives| DEGREE OF RIVALRY -Exit barriers -Industry concentration -Fixed costs/Value added -Industry growth -Intermittent overcapacity -Product differences -Switching costs -Brand identity -Diversity of rivals -Corporate stakes| Designing Competitive Strategies of Refrigerators: A market with competition may typically be occupied by: * MARKET LEADER- LG (29. 4%) * MARKET CHALLANGER- WHIRLPOOL (25%) * MARKET FOLLOWER- GODREJ (22%) MARKET NICHES- HAIER (5%) MARKET LEADER (LG) STRATEGIES: LG marketing strategy is to increase its market share. LG's new strategy aims to focus on the premium segment of the market that fetches greater margins as opposed to volumes. The company claims this will benefit its consumers, channel partners and stakeholders as it focuses on products that drive rapid growth and lead in their brand category to create value for customers. In India for more than a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology.LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. Indian challenges The challenges faced by LG when it entered the market in 1995 were: †¢ Low brand awareness about LG in India. †¢ One of the last MNCs to enter India. (Samsung, Sony ;amp; Panasonic entered in 1995 ;amp; LG in 1997. ) †¢ High import duty. †¢ Competition from local players and other multinational companies in the consumer Electronics segment †¢ Price sensitiveness of Indian consumers Factors for success:Innovative marketing strategies (pre-emptive defense) To make itself a known brand in this sector, LG has taken innovative marketing and promotional initiatives: †¢ Launch of new technologies in the sector. It has state of art, R;amp;D labs in Pune and Bangalore. (position defense) LG with its motive of â€Å"life’s good† Regional channel strategy and wide distribution network LG has adopted the regional distribution model in India. All the distributors work directly with the company. This has resulted in quicker rotation of stocks, and better penetration into the B, C, and D class markets.LG also follows the strategy of stock rotation, rather than dumping stocks on channel partners. LG has over 46 branch offices and another 110 area offices across the country. LG had set a target of developing 2,000 dealers in 2004, in addition to the existing 3,000 dealers all over India. LG MARKET SEGMENTATION: Market segmentation can be done on the basis of : * Geographic segmentation: Region: all metro cities and suburbs. * Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 3, 00, 000Rs and above. Social class: working class, middle class and upper middle class. Psychographic segmentation: Lifestyle: culture oriented, health oriented. * Behavioural segmentation: Occasio ns: festivals and regular occasions. Benefits: quality, service. Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. LG MARKET TARGETING: * LG has targeted its market on the basis of the product that they are offering to the consumer, so they are following market specialization. * They are targeting: * Upper class segment * Upper end * They are targeting to those consumer who are more concern of style product. Their product is more of upper mid class and premium segment, their target audience are those consumers, who want quality product as the best price. * LG is now going to shift over to mid class segment and want to mass market their product. LG MARKET POSITIONING SRATEGY: * With the tagline Life’s Good ,LG positioning is to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. * With the tagline ‘Life’s Good’ its corpo rate philosophy to make people’s lives better, convenient and healthier. * Their positioning strategy is technologically intelligent and futuristic. As they are in upper and premium segment, so they are featuring that their brand is young, vibrant and premium. * They are talking about the value and changing lifestyles in their positioning strategy. LG PRODUCT RANGE LG refrigerators are divided into three categories :- 1. Single door refrigerators 2. Double door refrigerators 3. Side by side refrigerators Different models available under each category are :- 1. SINGLE DOOR REFRIGERATORS (price range varies from9400 to 15800 Rs) * 27O Lts – GL- 281 (3models) * 235 LTS – GL -245 (5models) * 215 LTS – GL 225 (4 models) ;amp; models ) 185 LTS – GL 195 (6 models) 2. DOUBLE DOOR REFRIGERATORS (price range varies from 14750 to 60900 Rs) * 604 LT – GR M712YSQ * 559 LT – GR B652YSP * 491 LT – GL 548 (2) * 466 LT – GL 528 (3) * 422 LT – GL 478 (2) * 390 LT – GL 405 (2) ;amp; GL 408 (2) * 350 LT – GL 365 (2) ;amp; GL 368 (3) * 320 LT – GL 335 (4) ;amp; 338 (2) * 290 LT – GL 305 (3) ;amp; GL308 (2) * 260 LT – GL 27 (2), GL 275 (3) ;amp; GL 278 * 240 LT – GL258 (3), GL 255 (3) ;amp; GL 254 3. SIDE-BY-SIDE REFRIGERATOR ( price range varies from 58000 to 175000 Rs) * 721 LT – GR P267BTB * 693 LT – GR P247JHM/ CSP 567 LT – GCP227 (3) * 581 LT – GCB21 (2) * 567 LT – GC L217 (2) MARKET CHALLENGER (WHIRLPOOL) STRATEGY With 25% market share whirlpool is the Market challenger for the refrigerator Market: Whirlpool’s international outlook was initiated in 1958 when it entered Brazil, but it was the ‘80’s that marked the beginning of Whirlpool’s aggressive strategy to be a world-wide competitor. India was identified as a growth market in late ‘80’s when Whirlpool Corporation entered into a joint vent ure agreement with TVS group to produce automatic washers at a plant set up in Pondicherry.This was a modest beginning was made to establish the Whirlpool brand in India. In 1995 Whirlpool Corporation acquired Kelvinator of India Limited and entered into the Refrigerator market in India. In late 1995 majority ownership was gained in the TVS joint venture and the two entities were merged to form Whirlpool of India Limited in 1996. Housewives: The advertising tagline is ‘Your magic in Homemaking’, which inspires the Indian housewife to buy its product. 6th sense cooling: 6th sense cooling is the patent technology of whirlpool, with which it is trying to capture market share of the Indian refrigerator market.Economy: Whirlpool has understood Indian market very closely and has been launching products as per the requirement of the customer from different segments. Whirlpool segmented the market mainly on the basis of price and capacity. Price has been kept keeping the needs and wants of the customer and product is designed such that it is feasible to every customer. Whirlpool has segmented its refrigerators under three segment: WHIRLPOOL MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female.Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c)Psychographic segmentation: Lifestyle: culture oriented d)Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: quality, service, economically viable Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. WHIRLPOOL MARKET TARGETING STRATEGY: * Whirlpool through its advertisements has been trying to target the housewives, trying to portray as a partner in homemaking. Hence, the prime target consumer for Whirlpool is Housewives. Whirlpool main targeting strategy is to p rovide economically viable household products. * They are also targeting in terms of capacity and usage nature of the consumers. Like they have different refrigerators for consumers with requirements of not very big capacities, i. e. Households, Small Shopkeepers and Bachelors etc, then different refrigerators for the middle class consumers who has average amount of income to dispose and different for the upper class or high class consumers, which includes people with high income and also industries which requires storage capacity of more than 310 Lts.WHIRLPOOL MARKET POSITIONING STRATEGY: Whirlpool has been trying to position itself as partner in homemaking. This has been pretty much evident from the advertisements of Whirlpool. Whirlpool’s advertising tagline is ‘Your magic in Homemaking’. This is Whirlpool’s advertising tagline. Whirlpool’s earlier tagline was â€Å"You ;amp; Whirlpool. The world’s best homemakers. † It has been evo lved to reflect the changed homemaker of today versus the yesteryears. Through Whirlpool’s intensive consumer research Whirlpool found that today’s homemaker believes in having everything perfect at home and takes pride in having achieved it!She has begun to look for that something exceptional, something additional in all the brands she chooses to help her achieve that. Whirlpool, as the brand that partners to this demanding homemaker of today, call this quality of hers as ‘magic’ and wish to be the home appliance brand that helps her create her â€Å"magic in homemaking†. Hence the new tagline â€Å"Your’s magic in the homemaking†. MARKET FOLLOWER (GODREJ) SRATEGY: The Godrej have always believed in the innovation. It has always emphasized on the development of new technologies. It invests large amount of its time and energy in R;amp;D.It goal towards strengthening its presence in the market by introducing higher performance refrigera tors for providing maximum benefit to consumers. The follower, Godrej is an adapter while following the leaders in the market. It has imitated the commercial refrigeration technique i. e. , direct cooling from the leader of the market but on the other hand it is the India's first complete range of refrigerators with â€Å"5 Star Energy Rating. † By launching an entire range of 5 Star Rated Refrigerators, it has raised the bar on product efficiency while delivering the best monetary value for the consumers.Thus it is successfully and efficiently moving towards its goal. Godrej marketing segmentation: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c) Psychographic segmentation: Lifestyle: culture oriented d) Behavioural segmentation: Occasions: festivals and regular occasions. Benefit s: service, economically viable Loyalty status: none, medium, strong, absolute.Readiness stage: unaware, aware, interested, desirous, intending to buy. GODREJ TARGETING STRATEGY: Godrej produces wide range of refrigerators to cater to the different demands of different type of users. In each category, it produces large number of models. Each model has different features and different capacities. While purchasing a refrigerator, determine your requirements and preferences. Godrej refrigerators are designed to have very attractive looks and designs. They have very sleek and stylish frame. They can fit into even small flats and homes.These refrigerators are available in various colors, styles and sizes. Apart from exterior designing, the interior of the Godrej refrigerators is designed ergonomically to offer great convenience of use, so they are targeting middle and working class customers who desires stylish yet economically viable products. They have also introduced 5 star energy rat ing, it is the first complete range of refrigerators with five star rating. Therefore, they are taking steps toward energy saving and providing more economically viable products, by becoming environment friendly.GODREJ POSITIONING STRATEGY: The tagline of Godrej is ‘Brighter Living’. Godrej says that the only thing cooler than our fridges is the Kulfi we stash in our freezers. With several firsts : swivel, a humidity jog dial, freezer air-current design – Godrej refrigerators have not only stood the test time they have also run head to head in the race with modernity. Godrej EON fridges are available in a host of dashing colors to go with decor and mood. There are polybag suspenders to hang up veggies in fridge.So every day, they are trying to make the world brighter place, with their services and also cooler. Therefore, goes with their tagline brighter living. MARKET NICHER (HAIER) STRATEGY: It is quality price specialist as Haier operates at the highest end of the market. Haier’s strategy mainly concentrates on their constant efforts towards internationalization. Several Chinese manufacturers who entered India priced their products low by compromising on quality, thinking that Indian consumers preferred to buy low priced irrespective of their quality.This gave Indian consumers the impression that anything â€Å"made in China† would be cheap and of poor quality, but Haier break this Indian mentality by introducing high price product for upper premium class only, not compromising on the terms of quality. HAIER MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and urban areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 8,00,000Rs and above. Social class: upper middle class, Upper lower class and upper-upper class. c) Psychographic segmentation: Lifestyle: culture oriented ) Behavioral segmentation: Occasions: festivals and regular occasions. Benefits: service, qua lity oriented. Loyalty status: strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. HAIER TARGETING STRATEGY: Their targeting strategy is more customer-oriented. Haier understands the consumer needs better and reflects that in consumer offerings. It is a manifestation of today’s young couple’s lifestyle which connotes speed, style and togetherness. It targets upper premium segment by manufacturing wine coolers in the society.It is the niche segment in the Indian society as the use of the wines in the Indian houses is very less. Only few (very small in number as compared to the market) use the wines and thus Haier in the wine cooler segment caters the need of the only those customers that manufactures wine coolers (which are very few in the numbers with a particular unique demand) thus they are serving the niche segment. Hence their targeting strategy is to target upper premium segment. HAIER POSITIONING STRATEGY: Life is very invol ving and everyday it offers you new challenges.Haier has peeped into life and come up with ideas that make living enjoyable and joyous. The main brand Idea was that Haier products are Inspired by Life: this is now expressed as Inspired Living. There is also another perspective on Inspired Living. All Haier products are the result of closely studied actual usage patterns of home appliances, i. e. , inspired by everyday life. For example, Haier was the first to launch a Bottom Mounted Refrigerator in the country. It is based on a simple insight that refrigerator shelves are used far more often than the freezer shelf.So Haier has put the freezer at the bottom and refrigerator racks at convenient heights, so that you don’t have to bend your back frequently. As a late entrant into the category, Haier understands the consumer needs better and reflects that in consumer offerings. This is how they write the positioning statement: Haier is better than all other brands for easy adopter s because it offers them benefits that help them lead a better life as a result of our endeavour to understand life better and work technology around it.

The Importance Of Ramses II, Caesar, And Alexander The Great

The three leaders I decided to write about are Ramses II, Caesar, and Alexander the Great. Each one of these kings were good in their own way however, also bad in other ways. Ramses II was born in 1303 BCE and died in 1213 BCE. He was the third pharaoh from Egypt in the Nineteenth Dynasty. Caesar was born in 100 BCE in Rome and died in 44 BCE. He made the Roman Empire possible. Lastly, Alexander the Great was born in 356 BCE in Macedon and died in 323 BCE. He was the king of the Ancient Greece. All three of these kings ruled in their own ways, but if I had to choose my one favorite, it would be†¦ The three kings all had different beliefs on religion. Overall, I believe the king with the best beliefs in this category was Ramses II. Alexander the Great does not fit this spot because he wanted to be better than the Gods, and Caesar wanted to attack the conservative party in Rome. Ramses II accompanied his father at religious festivals, receiving the rights of Egyptian kinship. He r eceived five royal names that showed power and kindness to the citizens of Egypt. He was a pretty religious leader and fits this category the best. The king I feel had the best government and law was Alexander the Great. He was loyal to his people and kept a good monarchy. He cared for his people and created good laws for them. Caesar was good too because he turned the Roman Republic into a powerful and strong Empire and became involved in politics and his government, but became a dictator. Ramses